Gilbreath directs audience-building effort for new website of client Dynamic Air Shelters.
Airborne advertising took off with flying colors recently through strategic mobile targeting for one of Gilbreath Communications’ clients.
Short deadlines can set off incredible surges of creativity. The question is in the quality of what’s created.
The power of deadlines first registered with me as daily newspaper reporter at the Valley Morning Star in Harlingen, Texas (for anyone unaware, that’s in the Rio Grande Valley, west of Brownsville). It was a mid-sized newspaper in a city of about 50,000 people, but city and business leaders, the police and sheriff’s departments, and other entities all stayed busy enough to require daily print and broadcast news coverage.
Longevity says a lot about a company’s reliability — but only when people know about the company’s longevity. HGACBuy, a cooperative purchasing program for local government agencies, has met its customers’ needs for almost 40 years without much publicity. But the goal of extending their service reach led HGACBuy to seek a new marketing approach.
A few years ago, City of Houston leaders began noting the rising frequency of deadly workplace or public place gun violence nationwide, with one recurring feature — the attacker randomly targeted as many victims as possible. Such crimes have become known as “active shooter” incidents.
By living up to its moniker as “The Smart Purchasing Solution,” the HGACBuy Cooperative Purchasing Program is increasingly well-known in the Gulf Coast Region and beyond for making purchasing an easier process for government entities.
In today’s busy media age, dedicated and effective organizations can spend decades providing a vital public service without ever enjoying media exposure that could further advance their goals.
Collaborative for Children fit this description for many years, as a quietly effective, non-profit organization dedicated to building a strong educational foundation for young children within the Texas Gulf Coast region.
It’s time again for companies and organizations of all sizes to start assembling volumes of content for their annual reports.
Although annual reports are a requirement for corporations, they are also clearly beneficial to non-profit and government organizations, and sometimes even specific departments.
Tools — no matter how well-crafted — only earn their worth when they’re out of the tool shed. Yet, in any given business today, it’s common to find pertinent collateral materials tucked away in a storage closet, or valuable online information buried deep within a Web site.
The answer is simply to let people know they’re there.
Here’s a look at how a little humor and imagination can save the day to extend a campaign aimed at informing and engaging the public.
Since 2008, Gilbreath has worked with the City of Houston Department of Homeland Security and Public Safety to educate area residents on disaster preparedness.
What do words like “meeting” and “conference” bring to mind? Probably company executives or staffers sitting in a conference room or an auditorium while the chairperson dutifully advances the pre-set agenda.
But what happens at meetings promoted with a colorful and memorable theme inviting participants to contribute? Fun is what happens — with a probable dose of creative enthusiasm and a more vivid appreciation of the meeting’s purpose.