As organizations and brands continue to evolve in the midst of a digital transformation, they are challenged with how to digitally redesign their businesses while strengthening competitive advantage and maximizing opportunities. Digital’s strength is not defined by individual programs and initiatives (social, mobile, email, acquisitions, lead generation, retargeting, CRM, blogs, iCloud, analytics, etc.) but by how an organization integrates these elements to transform both the business and the brand and contribute to the bottom line. At Gilbreath, we work with our clients to design and execute a clear and comprehensive digital strategy aligned with clients’ overall strategic goals and objectives while supporting the business model.