LEGO Wall – WBENC Conference
SHELL OIL COMPANY – SOCIAL MEDIA EXPERIENTIAL MARKETING PROGRAM
Develop an experiential social media initiative that would positively engage, inform and introduce Shell’s new Twitter page to individuals attending the Women’s Business Enterprise National Council (WBENC) conference and attending the Shell booth: “Find Your Fit” — educating suppliers about opportunities and events at Shell.
AAF HOUSTON – ADDY AWARDS
Most creative and engaging execution
increase in Twitter followers
Twitter page activity reach
Shell Engaged an Estimated
WBEs from all parts of the country.
The LEGO mosaic wall was completed by the
End of the Day
The wall contained
WBEs ARE MORE ENGAGED
Than Ever Before
and are more frequently inquiring about Shell’s Diversity Supplier Program through Shell Supplier Diversity Twitter page.