My Prenatal Promise
DIGITAL MEDIA – HOUSTON HEALTH DEPARTMENT
When a campaign is designed to infuse the public with a sense of urgency, digital media is an excellent vehicle combined with a consistent social media presence. Gilbreath has successfully produced several campaigns of this caliber.
Facebook and Instagram
Overall ad clicks
From the campaign’s start in February 2020 through late May, television impressions for My Prenatal Promise total 3,790,573, while its radio impressions total 3,480,000. Meanwhile, MPP social media – specifically, Facebook and Instagram – has garnered 2,363,937 impressions, 17,805 link clicks and 24,065 overall ad clicks, while MPP display ads garnered 732,645 impressions and 1,228 link clicks.
Additionally, the combined figures resulting from precision mobile and display ads on social media running concurrently with a series of :15 and :30 second video and radio PSAs on English-language and Spanish-language television and radio produced an overall added value of $55,991.