National School Lunch Week
CAMPAIGN – TEXAS DEPARTMENT OF AGRICULTURE
Going to market with a harvest of great Campaigns
Gilbreath has an extensive portfolio of engaging promotional campaigns dynamic enough to make a strong impact across a large and diverse area — such as the state of Texas. The Texas Department of Agriculture’s National School Lunch Week, for which Gilbreath produced an illustrated promotional campaign, is one of many examples.
Elementary & Middle/High School Posters
427
Number of ISDs who ordered promotional materials
1,783
Number of Elementary posters sets sent to Schools
1,240
Number of Middle/High School Posters sets sent to schools
Bilingual Materials
English and Spanish Materials
Created
Digital and Social Media
Other Campaign Materials
1,695
Elementary Participation
Posters/Charts ordered
461,191
“Enjoy Your Meal” stickers ordered
600,123
Employee buttons ordered
Campaign Results
Following the National School Lunch Week Outreach Campaign’s distribution statewide, the number of school districts who ordered extra materials increased by 23 percent from 2017 to 2018. Also, from 2017 to 2018, “Parent Invite” quantities increased by 13 percent.