Executive MBA Program

marketing campaign – Prairie View A&M University

A Results-Driven Campaign for Upwardly Mobile Excellence via an EMBA

Prairie View A&M University (PVAMU) launched its two-year Executive MBA (EMBA) Program to achieve a key strategic goal of attracting high-caliber professionals, managers and entrepreneurs to expand its EMBA alumni network. The university needed a targeted integrated marketing and communications strategy to increase and diversify its EMBA program enrollment among prospective applicants in the Houston metropolitan area. To meet this goal, PVAMU’s College of Business administrators commissioned Gilbreath Communications to create and implement an aggressive, results-oriented and brand-building marketing campaign.


Over 13 Million

impressions through print, online and radio

and over

5,000 VISITS

to the PVEMBA program’s website — specifically attributed to the campaign.

Student enrollment


the previous fall’s enrollment level reaching 80% of the goal

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