Executive MBA Program
marketing campaign – Prairie View A&M University
A Results-Driven Campaign for Upwardly Mobile Excellence via an EMBA
Prairie View A&M University (PVAMU) launched its two-year Executive MBA (EMBA) Program to achieve a key strategic goal of attracting high-caliber professionals, managers and entrepreneurs to expand its EMBA alumni network. The university needed a targeted integrated marketing and communications strategy to increase and diversify its EMBA program enrollment among prospective applicants in the Houston metropolitan area. To meet this goal, PVAMU’s College of Business administrators commissioned Gilbreath Communications to create and implement an aggressive, results-oriented and brand-building marketing campaign.
Over 13 Million
impressions through print, online and radio
to the PVEMBA program’s website — specifically attributed to the campaign.
the previous fall’s enrollment level reaching 80% of the goal